Sponsorships

Welcome to the 2026 RiverCity Fit Expo & NPC Indiana Muscle 

We are excited to invite you to partner with the 1st Annual RiverCity Fitness Expo, presented by Active Nutrition and OptimizeU, taking place on May 16, 2026, at the Old National Events Plaza in Evansville, IN. This premier fitness event, building on the success of the former Indiana Fit Expo—which last year drew 1,500 participants through the venue and generated $126,452 in economic impact for the City of Evansville and surrounding areas—is set to be a landmark gathering for fitness enthusiasts, professionals, and wellness advocates.

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This year’s expo is packed with thrilling events, including:

● National Qualifier NPC Indiana Muscle, presented by Active Nutrition, OptimizeU,

Nitro Fitness, and Eric Schmidt Productions, featuring a brand-new stage to

showcase top-tier competitors.

● Mr. & Miss 2025 Transformation, celebrating inspiring fitness journeys.

● Powerlifting Comp: Sanctioned Powerlifting Meet

● Jiu-Jitsu Tournament, highlighting skill and athleticism.

● Strongest First Responder Competition, honoring Police, EMTs, and Firefighters.

Tons of Local and National Vendors, offering the latest in fitness products and

services.

● More Exciting Events to be announced, ensuring a dynamic experience for all

attendees.

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This year also marks a significant milestone for our team, as our partnership and growing

presence at the Nashville Fit Expo have dramatically expanded our reach across the Midwest and Southeast. That relationship has opened doors to a significantly larger fitness audience, widened media exposure, and increased recognition for the RiverCity Fitness Expo brand. By aligning with us now, your business benefits directly from this surge in visibility as we bridge two powerhouse markets—Nashville and Evansville—creating a unique promotional pipeline that elevates every sponsor involved. Simply put, your brand won’t just be seen locally; it will be spotlighted on a regional stage that continues to grow at an explosive pace.

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Sponsoring the RiverCity Fitness Expo offers your brand unparalleled visibility among a

passionate fitness community. With a new stage for NPC Indiana Muscle and an expanded lineup, this is your chance to align with a high-energy event that inspires and connects.

Check out our Vendor Packets Below, Please reach out to Trevor at (812) 306-4448 for more information.