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The Story of the RiverCity Fit Expo and NPC Indiana Muscle

The RiverCity Fit Expo and NPC Indiana Muscle represent a dynamic evolution in the Midwest's fitness landscape, blending decades of bodybuilding tradition with fresh, expansive energy to create a premier event for athletes, enthusiasts, and wellness advocates. This story traces their roots, growth, and the exciting path forward, culminating in the inaugural RiverCity Fitness Expo on May 16, 2026, at the Old National Events Plaza in Evansville, Indiana.

Roots in Bodybuilding Excellence: The Birth of NPC Indiana Muscle

The foundation of this fitness powerhouse lies in the NPC Indiana Muscle, a competition that has set the standard for safe, fair, and inspiring bodybuilding in the Midwest for over 30 years—some sources even trace its spirit back to over 30 years of excellence. Founded by Eric and Christa Schmidt, the event began as a platform dedicated to helping athletes achieve their best through strict guidelines, certified judges, and a focus on integrity. Eric Schmidt Productions has been instrumental in producing high-caliber shows, drawing competitors from across the region to showcase their dedication in categories like bodybuilding, physique, figure, bikini, and more.

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Over the years, NPC Indiana Muscle grew from a local contest into a National Qualifier, propelling many athletes to national stages. It was traditionally presented alongside the Indiana Fitness Expo, fostering a community where fitness professionals, vendors, and fans could connect.

 

By 2025, the event—then known as the Indiana Fit Expo—drew 1,500 participants and generated $126,452 in economic impact for Evansville and surrounding areas, highlighting its role as a landmark gathering for fitness enthusiasts

A New Chapter: The Emergence of RiverCity Fit Expo

In a bold evolution, the event rebranded and expanded into the RiverCity Fitness Expo for 2026, founded by Trevor Baker and Derek Shelton. This transformation builds directly on the success of the former Indiana Fit Expo, amplifying its reach through strategic partnerships. 


The rebranding marks a significant milestone, including a partnership with the Nashville Fit Expo that has opened doors to a larger audience across the Midwest and Southeast. This collaboration has widened media exposure and created a promotional pipeline, bridging markets like Nashville and Evansville. Presented by Active Nutrition and OptimizeU, Nitro Fitness and Eric Schmidt Productions, the expo now features a brand-new stage for the NPC Indiana Muscle, ensuring top-tier competition alongside diverse events.

What Makes the 2026 Event a Landmark

The 1st Annual RiverCity Fitness Expo promises an action-packed day, including:

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  • National Qualifier NPC Indiana Muscle: Showcasing elite competitors in a fresh setting.

  • Mr. & Miss 2025 Transformation: Celebrating inspiring fitness journeys.

  • Powerlifting Comp: A sanctioned meet for strength athletes.

  • Jiu-Jitsu Tournament: Highlighting skill and athleticism.

  • Strongest First Responder Competition: Honoring police, EMTs, and firefighters.

  • Vendors and More: Tons of local and national exhibitors, plus exciting additions like the inaugural RiverCity Iron Trials.
     

This expansion not only elevates the event's visibility but also creates unparalleled opportunities for sponsors and attendees. With access to an estimated 1,500 leads, social media shoutouts, and naming rights, partnering brands gain regional spotlight.

Looking Ahead: A Growing Legacy

As we approach May 16, 2026, the RiverCity Fit Expo and NPC Indiana Muscle stand as a testament to perseverance, community, and innovation in fitness. From its humble beginnings under the Schmidts to the visionary leadership of Schmidt, Baker and Shelton, this event continues to inspire and connect. Whether you're a competitor, vendor, or fan, join us in Evansville for a day that celebrates all forms of fitness—from bodybuilding to jiu-jitsu and beyond. The story is still being written, and the best chapters are yet to come. For more details, visit the official site or follow on social media.

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